Patel, P., and S. Gahletia. “Deriving Actionable Insights from Big Data to Enhance Customer Experiences Across the Consumer Journey”. International Journal of Responsible Artificial Intelligence, vol. 10, no. 8, Aug. 2020, pp. 1-9, https://neuralslate.com/index.php/Journal-of-Responsible-AI/article/view/61.